“Mysterious” might be the best word to describe Giiants. The band, made up of Adam Bailey, Andrea Rullo, and Cameron Maxwell, is set to make it big. Their first single, “Small Talk,” has already blown up, with 1.5 million YouTube plays and 450,000 streams on Spotify. Their new song, “American Summer”, was released just in time for the 4th of July on June 29th. It’s upbeat, it’s got a catchy refrain, and it’s sure to end up on your summer playlist. Did I mention they’ve been picked up by Ultra, one of the top electronic music labels? Be on the lookout; Giiants is set to take the world by storm.
Typing the group’s name into a Google search won’t provide much information. In fact, the only result to be found pertaining to the band itself links directly to their Facebook page. When pressed for personal details about Giiants, Cameron responded with, “There’s not much out there, and it’s kind of on purpose.” If anything, this just adds to their mystique and makes the listening experience that much better, as the music remains the focus.
As enigmatic as they were during our interview, I was able to discern how passionate each member is about their craft. When asked, “What would you be doing if you couldn’t make music?” they responded simply, “We’d still be making it in secret.” I’ve asked this question countless times to artists across every genre. Giiants is the first group to firmly assert that music is all they could envision themselves doing.
Furthermore, the band is perhaps one of the most dedicated groups on the scene right now. They noted, “We spend quite a while in the studio. Collectively, we’re writing and producing every single day.” Each member has previous experience in the industry, be it through writing for other artists or working on other projects. This balance of passion, commitment, and experience makes Giiants a force to be reckoned with. Clearly, the music industry agrees, as the band explained:
It started with an email. We finished the song and our manager loved it, so we said ‘Okay let’s send it to our top pick labels’. We wanted to shoot really high and aim for our dream labels to start. We sent it to Patrick Moxey, the head of Ultra and Sony worldwide for EDM, and David Waxman. They got back to us quickly and were in.
This desire to make it big is partially what inspired the name Giiants in the first place, according to the band. “That’s kind of where the Giiants name came in,” they noted. “We just wanted to be huge. And we wanted something that didn’t really have any backstory. We wanted to build from the ground up.” The trio believes that their “I’ve made it moment” will be the first time they see just Giiants as the artist name when one of their songs plays on the radio and not just as the last name in a set of remixes. With their current sound, influenced by the likes of Avicii and Empire of the Sun, it’s only a matter of time until this is a reality.
Adam, Andrea, and Cameron have combined forces to become a powerhouse trio set to take over the world, or at least your summer, with their latest hit, “American Summer.” With music festivals and concerts on the horizon, it will be interesting to see how the passion and dedication they feel for their craft will translate onstage. EchoMe is excited to follow all they accomplish as they release more music and their sound develops.